With the retirement of the Frito- Bandito in 1971, his replacement became the iconic W.C. Fritos.
W. C. was modeled after 1930's era comedian and actor W.C. Fields.
If you love the taste of Fritos, but would like a healthier version try these with organic rice, corn, and sea salt.
Some of W.C. Fritos' famous bylines included:
"Greetings my little chip-a-dees."
"W.C. Fritos here." AND
"Anybody who love Fritos Corn Chips can't be all bad."
Some W.C. Fritos themed 70's items included pencils, erasers, stickers, and even Valentine's Day cards.
At least we do still have 'The Greatest Chip in the World!'